Segmentation on Steroids
Razor sharp targeting = effective marketing
Imagine being able to create a list of consumers that had entered a competition (but did not win) and subscribed to your newsletter (and had opened the last 3) and visited you at a trade show. Having all your consumers and their interactions in one place means you can create powerful lists and segments. The List Builder creates filters using any interaction from any campaign and any consumer attributes including your own custom fields.
Wizards make it easy
There is no complicated query tool to learn. To create a list, simply step through the wizard and select the attributes and interactions required. You can come back to edit and refine your list at any time.
Dynamic Filters
Once a list has been created the filters are constantly applied. So as new consumers and interactions are added the list membership is automatically updated.
Distribution & Export Lists
Join the Clicks can create 2 different list types. Distribution lists are linked to subscriptions (or opt-ins) and are used for outbound communications. They work seamlessly with the email module and all unsubscribes are automatically removed from the list.
Export lists have no restrictions and are ideal for exporting consumers to other applications for further analysis.